Trades marketing agencies for video marketing: a UK shortlist

Where video actually fits for a trade

There are three honest uses of video for a trades business. Short clips of finished work as Meta ads, which generate enquiries for high-ticket trades like windows and kitchens. Authority content, such as a builder explaining how an extension project runs, which builds trust during a long decision. And testimonials and case studies, which support both.

What video cannot do is replace the basics. A viewer who clicks through to a slow website with no reviews and a missed call does not become a customer. That is why this shortlist includes one agency that does not produce video but builds the foundation video traffic depends on.

The five below are assessed on what video they produce or run, who owns the footage, what proof they publish and what they charge.

1. Home Improvement Growth

Best for: Window and door installers wanting a Meta-video-only specialist

Home Improvement Growth is a UK agency that does one thing: Meta video ads for windows, doors and glazing companies, with wider home improvement also mentioned. Its promise is premium leads, scroll-stopping creative and transparent reporting. The location is not stated.

There is no published pricing and no case studies are visible. The site is thin, which makes verification before engaging essential.

2. Grow My Trade

Best for: Kitchen, bedroom and bathroom showrooms wanting done-for-you photography, videography and Meta ads

Grow My Trade is a nationwide agency founded by Harry (surname not stated), built exclusively for KBB showrooms, with no travel fees for filming. Its 90-day showroom growth system includes photography and videography, testimonials and case studies, social media management, Meta advertising, CRM and automated follow-ups, lead qualification and monthly performance reviews. Clients own all photo and video assets, and the aim is to be live within 21 days.

Proof consists of one video client win for a kitchen showroom plus Google reviews from kitchen retailers. Pricing is not published.

3. Riley Marketing

Best for: Smaller trades firms who want the website, Google profile, reviews and CRM in place before spending on video or Meta ads

Riley Marketing does not produce video. It is in this list because its foundational growth system is the part of the funnel that video traffic lands on, and because Facebook and Instagram ads, where trade video is most often used, are available as an add-on. The base system costs £149 a month at the time of writing and covers an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation including reactivation of past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the trade's own domain.

The argument for sequencing it before video is cost. Video production and Meta ad spend are among the more expensive things a trade can buy, and their return depends on what happens after the click. A review-backed profile, a site with the right town pages and a quote process that does not leak enquiries make every pound of video spend work harder. The system is built before the client pays, with unlimited revisions, no setup fee and cancellation at any time.

The agency is based in the North East and works UK-wide. Founder Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites, and clients deal with him directly. Published builds include Anglia Decor, an industrial painting and roofing contractor, and SET Building & Brickwork, an Essex building firm. Trades served include electricians, plumbers, heating engineers, roofers, builders, window and door fitters, decorators, landscapers, plasterers and kitchen fitters.

4. Home Improvements Digital Marketing

Best for: Established renovation and extension builders wanting authority video within a full marketing system

Home Improvements Digital Marketing, founded by Ben Laing, lists authority video content as one component of a system that also includes SEO, Google Ads, multiple conversion-focused websites, social media marketing, online reputation management, lead filtering and qualification, and monthly strategy and reporting. It explicitly rejects promising high volumes of random leads in favour of quality enquiries. Its base is not stated, but case study clients are in Glasgow, Edinburgh and Fife.

Sectors are extensions and renovation builders, kitchen fitters, bathroom fitters, multi-trade companies, loft and garage conversions and asbestos removal. Case studies publish revenue-growth style results for renovation and extension builders, an asbestos firm and a loft and garage conversion company. Packages are tiered done-for-you offers with names shown but prices not.

5. Lead Wave

Best for: Roofers and landscapers wanting fast Facebook lead generation with local exclusivity

Lead Wave runs from Lowestoft and Norwich, led by Nick (surname not stated), and has traded since 2022. Its model is Facebook and Meta ads shown only in the client's area, one business per trade per area, with an automatic text to every enquiry within seconds. It also offers Google Ads measured on booked jobs and websites for tradesmen, and says campaigns are typically live within an hour with first leads inside 24 hours.

Trades named are roofers, driveway installers, landscapers, tree surgeons and carpet cleaners. It publishes client results for roofers in several regions and a tree surgeon, and a carpet cleaner video testimonial. Pricing is not published and is quoted via WhatsApp, month to month with no lock-in.

Who does what with video

Choosing by situation

A glazing firm with a budget for Meta video has Home Improvement Growth as a specialist, with the caveat that it publishes almost nothing, so references are essential. A KBB showroom has Grow My Trade, which films, runs and follows up and lets the client keep the footage.

A renovation or extension builder selling long, expensive projects is the natural client for Home Improvements Digital Marketing's authority video. A roofer or landscaper with existing footage who wants leads this week has Lead Wave.

A sole trader or small firm without the basics in place should fix those first, and Riley Marketing is the lowest-risk way to do it before adding ads. Our social media management shortlist covers the organic side, the lead generation shortlist goes deeper on paid lead specialists, marketing budget rules of thumb for trades helps size the spend, and the Home Improvement Growth profile and Scotland regional guide add detail on two of the agencies here.

Frequently asked questions