Trades marketing agencies in Scotland: who serves the area

Scottish agencies and those serving Scotland

Get A Trades Website is in Edinburgh. Nivoro Marketing is in Bishopton, Renfrewshire. Home Improvements Digital Marketing does not state its base but its published clients are in Glasgow, Edinburgh and Fife. Riley Marketing is based in North East England and works across the UK including Scotland. Foresite Design is in Redditch, Worcestershire, and serves the UK.

For a sole trader in Dundee or Inverness the practical question is not where the agency sits but whether it understands Scottish search behaviour, such as the way people search by town rather than by postcode district, and whether it will build the location pages to match. All five can do that remotely.

The bigger divide in this list is budget. Two agencies are built for sole traders, one for established builders, one for larger glazing firms and one for anyone wanting a fixed-price web fix.

1. Get A Trades Website

Best for: Scottish sole traders who want a founder-built website with transparent pricing

Get A Trades Website is run from Edinburgh by Gary (surname not stated), who also runs a Scottish trades directory. It offers tailored website design, quick-start one, three or five-page sites, redesigns and migrations, hosting, an SEO tune-up and managed SEO, Google Business Profile optimisation and a trades business portal covering quotes, invoices, leads and reviews.

Pricing is published in detail. Tailored sites typically run £750 to £3,000 or more, quick-start sites are £149, £299 or £499, the SEO tune-up is £39 a month and managed SEO starts at £149 a month. Quotes are fixed, the client owns the site, content is written from the client's own notes and photos, and clients have direct access to the founder.

Named trades are broad: plumbers, electricians, builders, roofers, joiners, bricklayers, handymen, decorators, plasterers, tilers, bathroom and kitchen fitters, flooring fitters, gas engineers and landscapers. Proof is one plumbing and tiling case study plus live client sites across surfacing, plumbing, electrical, carpentry and handyman work.

2. Riley Marketing

Best for: Small Scottish firms that want website, Google profile, reviews and quoting as one system without a contract

Riley Marketing is based in the North East of England and serves Scotland as part of its UK-wide work. Its offer is a foundational growth system for £149 a month at the time of writing, covering an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation that also reactivates past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the client's own domain.

Compared with buying a website outright, the monthly fee buys the ongoing pieces: reviews requested automatically after each job, missed calls answered by text, quotes sent from a branded page. The system is built before the client pays, with unlimited revisions, no setup fee and the right to cancel at any time, so there is no upfront outlay to compare against a one-off build.

Founder Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites. Clients deal with him directly. Published builds include Anglia Decor, an industrial painting and roofing contractor, and SET Building & Brickwork, an Essex building firm. Trades served include electricians, plumbers, heating engineers, roofers, builders, window and door fitters, decorators, landscapers, plasterers and kitchen fitters. Google Ads, Meta ads and local SEO are add-ons.

3. Home Improvements Digital Marketing

Best for: Established renovation and extension builders in Scotland wanting a full system rather than ad-hoc lead generation

Home Improvements Digital Marketing, founded by Ben Laing, does not publish a base but its case study clients are in Glasgow, Edinburgh and Fife. It sells a reliable digital marketing system for established builders and explicitly rejects promising high volumes of random leads in favour of quality enquiries. Services include SEO, Google Ads, authority video content, multiple conversion-focused websites, social media marketing, online reputation management, lead filtering and qualification, and monthly strategy and reporting.

Sectors are extensions and renovation builders, kitchen fitters, bathroom fitters, multi-trade companies, loft and garage conversions and asbestos removal. Case studies publish revenue-growth style results for renovation and extension builders, an asbestos firm and a loft and garage conversion company. Packages are tiered done-for-you offers with names visible but prices not shown.

4. Nivoro Marketing

Best for: Larger window and door installers wanting an embedded senior marketing function

Nivoro Marketing is based in Bishopton, Renfrewshire, and places a fractional chief marketing officer and team within 14 days under a performance-or-you-don't-pay promise. It targets window and door companies with branches or showrooms across the UK and Ireland, specifically glazing firms turning over £10m to £50m, and has one tree surgery case study.

Services include Facebook and Google ads, CRM-based sales attribution, a weekly cost-per-lead and cost-per-appointment scoreboard, website pages and local SEO and AEO, unsigned quote follow-up, fitter recruitment ads and branch and showroom launch support. Published monthly retainers by company size are £8,000, £13,500 and £25,000 plus VAT, with ad spend paid direct. Case studies show sales-from-ad-spend results for a window installer and a tree surgeon.

5. Foresite Design

Best for: Trades anywhere in the UK wanting a fast, fixed-price website upgrade

Foresite Design is based in Redditch, Worcestershire, and serves the Midlands and the UK, so Scottish clients work with it remotely. It builds trade websites to drive calls and enquiries with a focus on page speed and performance scores, and offers eCommerce, technical and local SEO, digital marketing, hosting, graphic design and branding, and an on-site lead-qualifying assistant called SiteConcierge.

Packs are published at £449 for Enquiry Boost, £699 for a Quote Landing Page and from £1,750 for a Full Refresh. Named trades include roofers, plumbers, electricians, painters and decorators, landscapers, cleaning companies and pressure washing. An examples page exists, but no trade-specific case studies are detailed.

How they line up

Deciding between them

Sole traders have a clean choice. Get A Trades Website if you want to own a site outright and add SEO cheaply. Riley Marketing if you would rather pay monthly and have the reviews, missed calls and quotes handled as part of the deal. Either way you can see the price before you call, which is more than most of the sector offers.

Builders doing extensions and renovations with a few vans and a healthy order book should speak to Home Improvements Digital Marketing, whose published clients are in exactly that market. Nivoro is for glazing companies of a size most readers of this guide will not be.

For background on what the fees buy, read how trades agencies price their work and the marketing budget rules of thumb for trades. Profiles of Nivoro Marketing and Foresite Design go deeper on two of the firms here, and the North East and Yorkshire guide covers the nearest English region.

Frequently asked questions