Who is SanXpert Digital? Google Ads and GBP for trades, no contracts
SanXpert Digital says it works only with trade businesses and has done so for 12 years. Its offer centres on Google Ads, Google Business Profile and local SEO, charged as a fixed monthly fee with no percentage of ad spend and no contract. Its headquarters is not stated.
Emergency jobs and replacement jobs are not the same sale
The most useful idea on SanXpert's site is its distinction between two trade sales cycles. An emergency job, a burst pipe or a boiler failure in January, is won in minutes by whoever answers first. A replacement job, a new roof or a solar array, is researched over weeks.
SanXpert says it builds campaigns around that difference. Emergency work calls for always-on ads, fast landing pages and out-of-hours lead capture. Replacement work calls for visibility over a long research period. Any agency that does not make this distinction is probably running one campaign type for both.
What is in the service
Google Ads and PPC sit at the centre. Around them are Google Business Profile management, local SEO and web development. Two newer items reflect how trades customers now search: AI automation for out-of-hours lead capture, and AI visibility work aimed at getting a trade recommended by ChatGPT and Gemini.
The agency also offers a free live strategy audit of the client's trade in their own area. Free audits are a common sales tool, but a live one, where you watch the search results for your town being pulled apart, is at least a useful way to learn what you are up against.
- Google Ads and PPC
- Google Business Profile management
- Local SEO
- Web development
- AI automation for out-of-hours lead capture
- AI visibility for ChatGPT and Gemini recommendations
Coverage and the trades it serves
SanXpert claims coverage of more than 80 UK towns and cities, delivered through programmatic trade-by-town landing pages on its own site. The trade list is broad: roofers, plumbers, electricians, builders, gas engineers and boiler installers, landscapers, drainage engineers, solar installers, EV charger installers and glaziers.
The inclusion of solar and EV charger installers is notable. Those are growing, research-heavy categories where the replacement-cycle thinking above applies directly.
Pricing and proof
The pricing model is a fixed monthly fee, rolling monthly, with no contract and no percentage taken from ad spend. The actual figures are not shown, so you will need a conversation to learn them.
Published evidence is limited: a roofing testimonial with a headline growth figure and a link to a results page. For an agency claiming 12 years in the trade, that is a thin public record, and it is the first thing to probe on a call.
| What is published | What is not |
|---|---|
| Fixed fee, no contract, no ad-spend percentage | The fee itself |
| 12 years working exclusively with trades | Headquarters location |
| One roofing testimonial and a results page | Detailed case studies with numbers |
Where SanXpert fits
SanXpert is a reasonable shortlist candidate for a trade that wants paid search and Google Business Profile handled together, on a fee that does not grow when the ad budget does. That makes it relevant to anyone comparing agencies specialising in Google Business Profile for trades or trades agencies built around lead generation.
Because its base is not stated, it will not appear on a regional list. If dealing with someone local matters to you, the buyer's guide to UK trades marketing agencies covers how much weight to give location.
Frequently asked questions
Where is SanXpert Digital based?
Its headquarters is not stated. It claims to serve more than 80 UK towns and cities.
How does SanXpert Digital charge?
A fixed monthly fee on a rolling monthly basis, with no contract and no percentage of ad spend. Prices are not published.
Which trades does SanXpert Digital work with?
Roofers, plumbers, electricians, builders, gas and boiler engineers, landscapers, drainage engineers, solar installers, EV charger installers and glaziers.