Trades marketing agencies in the Midlands: who serves the area
The Midlands has more trades-focused agencies than most regions, and they sit at very different price points. A Redditch web studio sells fixed-price site upgrades from £449, a Nottingham firm sells bespoke sites at £4,500, and a Derby inbound agency targets showroom businesses. Here is how four Midlands agencies and one UK-wide option compare for tradespeople across the region.
Who is actually in the Midlands
Four of the five agencies here are based in the region. Foresite Design is in Redditch, Worcestershire. JDR Group is in Derby. Tea Powered Projects is in Nottingham. We Build Trades is listed in Halesowen in the West Midlands through an InstallerSHOW exhibitor entry, though its own site does not state a location. Riley Marketing is based in the North East and serves the Midlands as part of its UK-wide work.
The spread of price points is the story of this list. You can spend £449 on a quick site upgrade, £149 a month on a complete system, £500 a month on managed SEO or £4,500 up front on a bespoke build. None of those is wrong; they suit different businesses at different stages.
Each entry below states the trades named, the pricing published and the proof available, and flags where any of those is missing.
1. Foresite Design
Best for: Midlands trades wanting a fast, fixed-price website upgrade
Foresite Design works from Redditch and serves the Midlands and wider UK. It builds websites for trades designed to drive calls and enquiries, with a stated emphasis on page speed and performance scores. Services include website design, eCommerce, technical and local SEO, digital marketing, hosting, graphic design and branding, and an on-site lead-qualifying assistant called SiteConcierge.
Its packs are priced in the open: £449 for Enquiry Boost, £699 for a Quote Landing Page and from £1,750 for a Full Refresh. Named trades include roofers, plumbers, electricians, painters and decorators, landscapers, cleaning companies and pressure washing. An examples page is linked, but no trade-specific case studies are detailed.
2. Riley Marketing
Best for: Smaller Midlands firms that need website, Google profile, reviews and quoting handled together on a fixed fee
Riley Marketing serves the Midlands from its base in the North East. Its single product is a foundational growth system priced at £149 a month at the time of writing. That covers an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation including reactivating past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the client's own domain.
The commercial structure is designed to remove risk: the system is built before the client pays, revisions are unlimited, there is no setup fee and the client can cancel at any time. For a Leicester electrician or a Coventry plasterer comparing it with a one-off website, the question is whether the ongoing review, missed-call and quote tools are worth the monthly fee. For most sole traders who currently chase reviews by hand, they are.
The agency is founder-led. Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites, and clients deal with him directly. Published builds include Anglia Decor (industrial painting and roofing) and SET Building & Brickwork (an Essex builder). Trades covered include electricians, plumbers, heating engineers, roofers, builders, window and door fitters, decorators, landscapers, plasterers and kitchen fitters. Paid ads and local SEO are add-ons.
3. JDR Group
Best for: Larger home improvement companies with showrooms wanting HubSpot-driven inbound and sales process work
JDR Group is a Derby agency that grew out of business coaching and now calls itself the UK's leading inbound agency for home improvement businesses and a top HubSpot partner. Services span inbound and content marketing, SEO, Google Ads, paid social, email marketing and automation, HubSpot CRM implementation, website design, conversion rate optimisation, and sales training and workshops.
Its sectors are kitchen and bathroom designers, window and door specialists, garden room providers, landscapers, hot tub and spa companies, renewable energy installers and builders. It cites thousands of businesses helped. Case studies publish traffic and revenue results for a B2C home improvement company plus garden room and uPVC window and door content. A free consultation is the entry point and pricing guides and starter packages are linked, but no figures appear on the page.
4. Tea Powered Projects
Best for: Trades wanting a premium bespoke website on a proprietary platform plus managed SEO
Tea Powered Projects is based in Nottingham and states that building websites for trades is what it does, although it also serves non-trade sectors. It builds on its own CMS platform, pitched as having no WordPress plugins or maintenance headaches, and offers web design and CRO, SEO (local, technical, managed and Google Business Profile), hosting and IT support, and AI consultancy.
Pricing is published and at the top end for trades: a bespoke trade site is £4,500 up front plus a monthly platform plan from £95 to £1,000 on a 12-month minimum, and managed SEO starts at £500 a month. Named trades are plumbers, builders, electricians, locksmiths, drain engineers and auto locksmiths. Case studies give results for a locksmith, a drain engineer and an auto locksmith.
5. We Build Trades
Best for: Ambitious multi-van home service firms wanting an all-in-one ads, follow-up and CRM platform
We Build Trades is listed in Halesowen in the West Midlands via an InstallerSHOW exhibitor entry; its own site does not state a location. It describes an AI-powered growth system connecting website, paid media across Google, Meta, TikTok and Bing, AI-powered lead follow-up, a CRM pipeline with reporting, and area exclusivity. It claims 300 or more trade companies and says the system has been refined since 2017.
Sectors named are trade and home service businesses generally, with heating, boilers and heat pumps, electrical, roofing, and solar and EV charging called out. No case studies are published and no pricing is shown.
Price points compared
| Agency | Base | Entry price | Commitment | Published proof |
|---|---|---|---|---|
| Foresite Design | Redditch | £449 pack | One-off packs | Examples page, no trade case studies |
| Riley Marketing | North East (UK-wide) | £149/month | Cancel any time | Named client builds |
| JDR Group | Derby | Not published | Not stated | Home improvement case studies |
| Tea Powered Projects | Nottingham | £4,500 upfront + £95 to £1,000/month | 12-month minimum | Locksmith and drainage results |
| We Build Trades | Halesowen (listing) | Not published | Not stated | None published |
Making the choice
Match the agency to the size of the business. A sole trader or small firm gets the most from Riley Marketing's fixed fee or, if only the website needs fixing, a Foresite Design pack. Both have published prices and neither locks you in for a year.
A firm with three or more vans and a settled customer base can justify Tea Powered Projects' bespoke build if the website is the weak link, or We Build Trades if paid ads and follow-up are the priority and the references stack up.
A showroom or installation business with a sales team is JDR Group's territory, and the HubSpot and sales training components are only valuable if you have people to use them. Before committing to any of them, the guide to reading an agency proposal and when to change agency are useful background. Neighbouring shortlists cover the North West and the East of England, and our website design shortlist looks at Foresite and Tea Powered alongside other builders.
Frequently asked questions
What does a trades website cost in the Midlands?
Published prices range from £449 for a Foresite Design upgrade pack to £4,500 up front for a bespoke Tea Powered Projects build, with Riley Marketing's £149 a month system including a site as part of a wider package.
Is a 12-month minimum normal?
It is common for bespoke builds on a proprietary platform, as with Tea Powered Projects. Fixed-fee systems such as Riley Marketing and one-off packs such as Foresite Design's do not require one.
Which Midlands agency is right for a kitchen or window showroom?
JDR Group is built specifically for showroom and installer businesses, with HubSpot CRM and sales training as part of the offer.
Should I avoid an agency with no published case studies?
Not automatically, but you should ask for client references in your trade and a clear written price before signing. We Build Trades is the agency in this list where that applies most.